Action Research on the Training Plan of Business Etiquette for selected Business Digital Majors in Indonesia

Abstract

This study examines the business etiquette knowledge possessed by Business Digital Majors at Polytechnic Piksi Ganesha in the 2023/2024 academic year, involving 20 undergraduate students. An integrated economy suggests a connected market with improved communication, which promotes high standards of business ethics among Business Digital Majors. Using an action research approach, this study explores the development and implementation of a business etiquette training program tailored specifically for Business Digital majors. The goal is to enhance students' professional and interpersonal skills, which are vital in today’s business environment, especially given the increasing integration of digital skills with professional conduct. To identify effective methods for delivering business etiquette education that meet the unique needs of digital business students, the research employed iterative cycles of planning, acting, observing, and reflecting. Results indicate that participants’ knowledge and application of core business etiquette principles, such as professionalism, communication, and cultural sensitivity, improved significantly. Additionally, the findings offer valuable insights for educators and curriculum designers aiming to bridge the gap between technological skills and professional behavior. The study underscores the importance of context-based etiquette training in preparing Business Digital majors for successful career entry.